Friday, July 22, 2011

How to? Through Indigo Handloom.

c2011 Indigo Handloom
The news of the handloom industry in India is grim, according to a recent article reported in The Hindu newspaper.

The cost of materials is going up, making it more difficult to produce fabrics.  Big businesses are creating big orders, but individual artisans cannot meet those demands, which go to machine production.  The young are attracted to construction jobs that pay more.

Will the Indigo Handloom business model help to preserve the very fabric of these communities?
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Location: India

1 comment:

  1. saazinquestAugust 22, 2011 at 4:16 AM

    Hi Smita,
    have been working to uplift the lives of the Banarsi Handloom weavers for the past two years now. The most valuable contribution in this respect i feel can be made by marketing their products better. this is exactly what you'v been doing.Cheers.

    If these weavers have regular orders to cater to n keep their looms runnin all the year round.. Nothing beats this.. Been trying to do exactly this..

    Need to find more people like You..

    Do get in touch at saazinquest@gmail.com

    Shadab Azmi
    The Banaras Heritage

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